Our Unique
“Market Ascension” Program

The Problem With Typical Ad and Marketing Agencies

Alpha Rise Marketing has developed its own, powerfully effective approach to marketing. Before starting our business, we noticed for years the problem in the ad and marketing space of ineffective and expensive marketing efforts on the part of medium sized businesses. While these businesses were languishing in the strain and toll that their marketing efforts were taking on their bottom line, ad and marketing agencies were laughing all the way to the bank.

“This Has To STOP!”

“This has to STOP!”, we thought to ourselves. But how?

“How?”, indeed. Out of that one question Alpha Rise Marketing’s “Market Ascension” program was born.

You see, after years of searching, learning, and building our own businesses, we came to realize that most business owners don’t have any idea what it takes to make their company the “alpha” in their industry.

We also realized that there is, has been, and will continue to be an endless stream “bright, shiny objects” in the marketing world. At one time it was the local classified ads or Val-Pak. Another time it was SEO and Pay-Per-Click ads. SMS (texting) ads also had a brief stint in the limelight. Now online video and “re-marketing” are all the rage.

Don’t misunderstand us, each of those things has their place in a cohesive marketing strategy. But jumping from one shiny object to the next is no way to run effective marketing campaigns or ignite serious growth in your company.

We just don’t want you to get distracted by these “shiny objects” and lose the overall focus of what marketing should be used for: facilitating the prospect’s decision making process. In other words, marketing should directly drive your sales and make you money!

There Must Be A Better Way

While so many new and different ways to connect with prospects have been invented in the past few years, one thing still remains: buying psychology remains unchanged – people still buy for the same reasons they always have. Though the medium may change, your message must resonate with your target prospects.

We know that marketing is, and should be, a highly scientific exercise, meaning it’s observable, testable, and repeatable. With this in mind we set out to arm medium sized businesses with a marketing system that is proven, highly effective, and has a profitable track record.

Alpha Rise Marketing’s “Market Ascension” Program

To accomplish this, we have combined some of the best elements of multiple well-known marketing systems and experts including: Jay Abraham (the “9+ Billion Dollar Man”), Michael Gerber (the E-Myth), Jim Cockrum (Silent Sales Machine and OfflineBiz), Andrew Cavenaugh (“Online Gold For the Offline Entrepreneur” and OfflineBiz), Rich Harshaw (Monopolize Your Marketplace), Frank Kern (Mass Control/Mass Conversion), Dan Kennedy (master marketer & copywriter), Jim Rohn (master marketer and motivational speaker), Claude Hopkins (Scientific Advertising, early marketing pioneer, father of direct response advertising), and others to create one, complete and cohesive marketing system that gives your business the leverage to dominate your market.

Utilizing this groundbreaking marketing system, along with professional graphics, design, and media, Alpha Rise Marketing Consultants is the marketing company of choice with the resources to help your business become number one in your industry. In fact, our system is so highly effective, we can only work with one company per industry in any given market. The five points in the Market Ascension Program are listed below:

Step One - Business Innovation

The first step in any successful marketing effort is to have something good to say. In this spirit, the Market Ascension Program begins by innovating a company so that they can actively market the uniqueness of their business. In fact, this step is so important, that we refer to it internally as “Step Zero”. If there is no significant business innovation, there is nothing good to talk about in that business that a potential client will care about.

Regardless of their industry, the Market Ascension Program will introduce innovations into a business using time-tested innovation formulas that will work for any business in any industry, even in commodity-based industries. Especially if your business consists of “price shoppers”, this is the solution you need.

Step Two - The Market Domination Equation

The Market Domination Equation is an advanced, scientific formula for marketing success. This formula allows a company to build the most effective marketing message that actually taps into important, relevant hot buttons in their target market. Having an effective strategic message is the number one difference between effective marketing and under-leveraged, weak marketing.

It’s also the difference between highly successful businesses and those who are struggling to get by.

Step Three - Comprehensive Internet Marketing Suite

The Market Ascension Program defines a comprehensive suite of advanced internet marketing techniques. In short, the system is designed to develop and automate an online marketing program that utilizes online videos, captures leads and delivers automatic follow-ups through email, text messaging, and direct-to-voice mail messages, drives visibility online for relevant searches, and incorporates a company’s online presence into their overall marketing program.

This isn’t your run-of-the-mill search engine optimization (SEO) campaign. It’s much, MUCH more.

Step Four - Systematized Sales Process

The Market Ascension Program analyzes a company’s sales process and then systematizes and, when possible, automates, the best elements of it to create a new sales approach which ensures that every customer and prospect has a specific sales experience with a proven high closing ratio.

This raises the effectiveness even of mediocre salesmen and elevates the performance of the top salesmen in your company.

Step Five - Professionalized Image

It’s impossible to overstate how important it is for your business to always maintain the image of the most professional company around. The Market Ascension Program calls for a complete branding package to be associated and incorporated with a company’s marketing program.

This includes professional portraits of key staff members, products, and facilities.

 

Where Do You Go From Here?

If you feel your company would benefit from Alpha Rise’s “Market Ascension” program, and you would like to explore the idea of whether we are a good fit for each other, please fill out the form on this page or call us directly at (208) 994-5713. We look forward to hearing from you!